
GROUP JKP sits behind everything I do, from the podcast to the work I take on with restaurants, brands, and teams.
It was built in collaboration with Maria Knight-Paccheco, over time it has grown into a group of projects that each reflect, a different part of how we work and think.
It’s not a large agency or a corporate structure.
It’s a way of working that allows us to stay close to the detail, the people, and the outcome.
Most of the projects I’m involved in are at different stages, some are just starting, some need fixing, and others are ready to move forward but need clearer direction.
That’s where I come in.
Over the years, I’ve worked across kitchens, media, and consultancy, which means I don’t see things in isolation.
I look at how everything connects, the food, the team, the positioning, and how it all shows up in the real world.
Within GROUP JKP, each part reflects that in a different way.
The Chef JKP Podcast is where conversations happen, speaking with people across the industry and beyond.
Three 21 is the consulting side, where we work closely with projects to shape, fix, and move them forward.
OFFF DUTY is our digital magazine, led by Maria as Editor in Chief, with a focus on culture, taste, and perspective, where I contribute through the food lens.
NURA is something more considered and still in development, a different direction, but built with the same attention to detail.
HOUSE OF WATSON is our marketing agency, taking a more focused and intentional approach to how brands are built and communicated.
GROUP JKP simply brings all of this together in one place.
It allows us to take on the right projects, work closely with the people behind them, and focus on what actually makes a difference!
Brands
Three 21
The focus is on working closely with projects to understand where things are not landing, whether that’s the concept, the menu, the positioning, or the way the operation runs and bringing clarity to it.
From concept development and menu direction to repositioning and overall structure, the work is hands-on, tailored, and built to create something that holds up in the real world.
OFFF DUTY Digital Magazine
Through commentary, visual storytelling and cultural observation, the platform examines the ideas, aesthetics and personalities shaping contemporary luxury and lifestyle.
House of Watson
Let’s Make This Happen!
If there’s something you’d like to bring to the table, a project, an idea, or a conversation, send
it through, and we will get right back to you!
GET IN TOUCH




